June 4, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing an Aquariums and Supplies Retailer

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting an aquariums and supplies retailer. We have the information you need to create a nimble, yet effective marketing strategy for your business.

A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.

In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a aquariums and supplies retailer willing to adapt its strategy to the demands of the marketplace.

ROI

Every marketing tactic you use has to deliver results. Like any other business, ROI is a primary marketing concern in your aquariums and supplies retailer.

Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.

When It's Time to Rebrand

Rebranding can be the cornerstone of a successful marketing strategy. But unfortunately, many business owners choose to rebrand simply because they aren't sure what else to do. Rebranding is an intentional marketing technique designed to deliver long term results. In an aquariums and supplies retailer, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Social Media Monitoring

Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All aquariums and supplies retailers are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Radio Advertising Rates

Selling an Aquariums and Supplies Retailer

Advertising on Billboards

Television Advertising Costs


Conversation Board

The aquariums and supplies retailer industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Aquariums & Supplies Retailer?

For tips on how to start an aquariums and supplies retailer, these resources provide helpful advice:

How to Start an Aquariums & Supplies Retailer

Do You Offer Products or Services to Aquariums & Supplies Retailers?

If you consider aquariums and supplies retailers to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Aquariums and Supplies Retailers

Mailing Lists for Aquariums and Supplies Retailers

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary