We Need Better Marketing
Marketing an Architectural Planning Consulting Firm
Marketing an architectural planning consulting firm can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for architectural planning consulting firm owners and managers.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Marketing increases the brand footprint of a architectural planning consulting firm and drives the customer acquisition process.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for architectural planning consulting firm promotions. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, architectural planning consulting firm marketers combine coupons with targeted messaging and purchase incentives. To improve the impact of your campaigns, routinely monitor local online and offline marketing channels to learn about the types of coupon offers that are common in your geography.
Marketing Consultants
As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. By hiring a consultant or marketing firm, you will improve your architectural planning consulting firm' value proposition and messaging. More importantly, it will provide the expertise you need to identify the most productive marketing channels and raise your brand profile within the industry. Since there is no reason to believe that marketing will become any less important in the architectural planning consulting firm arena, exposing your strategy to the influence of capable marketing professional should be a top priority.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your architectural planning consulting firm a sense of market presence and other variables that are difficult to quantify. Although media monitoring is not the only tool for measuring intangible brand qualities, it has the benefit of highlighting negative PR, giving your architectural planning consulting firm the ability to control bad buzz when it appears in the marketplace.
Share this article
Additional Resources for Entrepreneurs