We Need Better Marketing
Marketing an Aromatherapy Products and Services Business
The key to success in marketing an aromatherapy products and services business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Still trying to figure out what differentiates aromatherapy products and services businesses from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Hiring A Marketing Firm
Eventually nearly all aromatherapy products and services business leaders recognize their limitations and hire a marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your aromatherapy products and services business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Mailings
There are a lot worthwhile reasons for aromatherapy products and services businesses to conduct direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, aromatherapy products and services businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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