September 26, 2020  
 
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Marketing an Art Goods Moving and Storage Business

A profitable art goods moving and storage business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of art goods moving and storage business marketing success.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. It's a fact: A art goods moving and storage business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

Directories

Directories are a common tool for finding an art goods moving and storage business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting art goods moving and storage businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Do your research and make sure any directory in which you list your business is capable of reaching enough likely customers to make it worth the effort. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Marketing Collateral

Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For art goods moving and storage businesses, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. The point is that if you go cheap on the backend, all of the money you invest in your art goods moving and storage business's brochures, direct mail letters and other content has no value.

More Articles on Marketing

Given your interest in marketing and in art goods moving and storage businesses, you might find these additional resources to be of interest.

How to Segment Markets

Selling an Art Goods Moving and Storage Business

Unique Selling Positions


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Do you have any more tips about marketing art goods moving and storage businesses? If so, submit your comments and suggestions so other business owners can learn from your experience.


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Ready to Start Your Own Art Goods Moving & Storage Business?

For tips on how to start an art goods moving and storage business, these resources provide helpful advice:

Starting an Art Goods Moving & Storage Business

Do You Offer Products or Services to Art Goods Moving & Storage Businesses?

If you consider art goods moving and storage businesses to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

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Mailing Lists for Art Goods Moving and Storage Businesses

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