We Need Better Marketing
Marketing an Artificial Turf Business
The task of promoting an artificial turf business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
If it's executed properly, marketing spans the gap between your brand and your audience. If you fail to recognize the primacy of good marketing you'll quickly find your artificial turf business cut off from the marketplace.
Artificial fields and lawns can deliver significant cost savings to facility managers and residential homeowners.
When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your artificial turf business using a carefully crafted mix of techniques and tactics.
Remember the Importance of Signage
Good signage is a Business 101 concept. Despite the fact that artificial turf businesses vary in scope and circumstance, signage can be used by any artificial turf business to communicate the company's value to their customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.
Since the signage for artificial turf businesses is unlike the signage for other types of businesses, avoid glossing it over as an afterthought. Make sure you consider important business sign considerations before you invest in a new business sign.
Cost Tracking
The economy is a constant concern for people who own an artificial turf business. When businesses buy mailing lists, they expect a return for their investment. Unfortunately, they don't always get it. More often than not, you'll get a better ROI from highly rated list providers than you will from cheaper alternatives. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
In addition to purchasing first-rate mailing lists, we advise our business partners to carefully track the costs and returns for each of their marketing channels. If a specific marketing channel fails to meet your expectations, consult with a professional marketing firm about how to make the channel more productive or eliminate it from your marketing mix.
Viral Marketing
Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. Viral marketing takes guts and if it is incorporated in the marketing strategy of an artificial turf business, you ultimately have to cross your fingers and hope for the best. Even though total control is impossible, the right actions at the right times can encourage the viral distribution of brand messages. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
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