April 7, 2020  
 
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Marketing an Arts Organizations

You're heavily invested in the success of your arts organizations and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

If you're hoping to leverage marketing to give your arts organizations an edge over the competition you're not alone.

Good business sense gets you started on the path to marketing success. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for an arts organizations.

Viral Marketing

Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for an arts organizations, the hope is that your brand and product line will take on viral qualities. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Building A Community Around Your Brand

Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Although they invest heavily in other marketing channels, most arts organizations are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of arts organizations need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

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Given your interest in marketing and in arts organizations, you might find these additional resources to be of interest.

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