January 15, 2021  
 
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Marketing an Audiovisual Recovery Services Business

It's becoming more and more difficult for audiovisual recovery services businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.

Marketing increases the brand footprint of a audiovisual recovery services business using a carefully crafted mix of techniques and tactics.

Do We Really Need A Logo?

Having a strong logo for an audiovisual recovery services business is a big deal. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Promotional Calendars

Sloppy marketing programs have no place in growing audiovisual recovery services businesses. Promotional or marketing calendars coordinate the execution of your strategy and result in a more efficient use of both internal and external resources. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Loss Leaders

Smart audiovisual recovery services businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Although you may lose money on one product, you can make up for it buy selling a higher volume of other products. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For audiovisual recovery services businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

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Given your interest in marketing and in audiovisual recovery services businesses, you might find these additional resources to be of interest.

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