We Need Better Marketing
Marketing an Auto Covers Business
Marketing plays a central role in any company. But when it comes to an auto covers business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
The struggle to find the right marketing mix is never-ending in a profit-oriented small business. But there is one trait that stands out above all the rest in terms of its ability to deliver marketing success.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain auto covers businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. However, social media also has a dark side -- negative mentions. All auto covers businesses have too much at stake to ignore derogatory social media mentions. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Promotional Calendars
Sloppy marketing programs have no place in growing auto covers businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Many list vendors appreciate promotional calendars because they are useful for timing the delivery of the resources your business needs to meet strategic objectives.
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