Although innovation is important, consistency is critical when you market an auto glass coating and tinting business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a auto glass coating and tinting business willing to adapt its strategy to the demands of the marketplace.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Despite the fact that auto glass coating and tinting businesses are very different from each other, sign content should focus on some common industry themes in addition to the details of your business. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.
Since the signage for auto glass coating and tinting businesses has unique characteristics, you'll want to make sure to adhere to industry norms as well as local zoning requirements. This is not a decision to rush into. Spend some time thinking about the attributes of a good business sign for your unique needs before you purchase a new sign.
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for auto glass coating and tinting business marketing. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. In a typical coupon scenario, auto glass coating and tinting business marketers combine coupons with targeted messaging and purchase incentives. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.
Measurement & Evaluation
By purchasing high quality mailing lists from reliable providers, auto glass coating and tinting businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, auto glass coating and tinting businesses often choose to consult with professional marketers for assessment tools and strategic insights.
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