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Marketing an Auto Seat Covers, Tops, and Upholstery Wholesale and Manufacturers Business

The task of promoting an auto seat covers, tops, and upholstery wholesale and manufacturers business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Struggling to find the right combination of marketing strategies and tactics for your auto seat covers, tops, and upholstery wholesale and manufacturers business? You're not alone. More than ever before, the industry is populated with ambitious entrepreneurs eager to make an impression on would-be buyers.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Mailings

It makes sense for auto seat covers, tops, and upholstery wholesale and manufacturers businesses to participate in direct mail campaigns. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Expand Your Advertising Options

Advertising options come and go. The marketing channel that was hot last year may no longer be effective and has been replaced by yet another can't miss marketing alternative. But for auto seat covers, tops, and upholstery wholesale and manufacturers businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, auto seat covers, tops, and upholstery wholesale and manufacturers businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. Most auto seat covers, tops, and upholstery wholesale and manufacturers businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

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