We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Strategic marketing tactics can help small Eastern Orthodox churches scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded Eastern Orthodox churches, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.
The majority of Eastern Orthodox churches understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of Eastern Orthodox churches, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.
As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. The best consultants possess a range of skills, including the ability to accurately communicate your Eastern Orthodox church' most important brand characteristics. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. Since there is no reason to believe that marketing will become any less important in the Eastern Orthodox church marketplace, businesses are relying on consultants for creative tactics and techniques.
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