June 4, 2020  
 
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Marketing an Educational Toy Shop

At Gaebler, we've seen what great marketing can do for a small business. But if you own an educational toy shop, exceptional marketing may well be the determining factor in your long-term survival and success.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

These days, most businesses are counting on the fact that their marketing plans will push them ahead of their competitors and deliver the best possible market share. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a educational toy shop at the top of the heap.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Although they invest heavily in other marketing channels, most educational toy shops need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For an educational toy shop, meaningful brand conversations have the ability to transform the impact of your marketing efforts. Businesses that target brand discussions need to be active partners in dialogue. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Loss Leaders

Smart educational toy shops understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. For the majority of educational toy shops, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.

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What challenges have you experienced in marketing your educational toy shop? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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