How to Reach Your Target Market
Marketing an Electric Conduit and Fittings Business
Marketing an electric conduit and fittings business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
Some marketing concepts are just common sense. But to achieve your goals, there are some other things you'll also need to learn about marketing an electric conduit and fittings business.
Strategic Partnerships
Strategic partnerships offer electric conduit and fittings businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Managing Negative Publicity
A certain amount of negative publicity is a given for most electric conduit and fittings businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy electric conduit and fittings businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of electric conduit and fittings businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. The key is to limit sponsorships to events that are attended by people who are regular electric conduit and fittings business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
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