Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. These days, electronic components retail businesses have too much at stake to ignore derogatory social media mentions. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
There is no substitute for being able to speak convincingly about your products in an electronic components retail business. Small product details translate into key value propositions which are critical for distinguishing a electronic components retail business in the competitive arena. If necessary, conduct product information meetings before launching a major marketing initiative.
Good marketing is expensive. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your electronic components retail business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
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For tips on how to start an electronic components retail business, these resources provide helpful advice:
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