August 5, 2020  
 
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Marketing an Employment Agency

Trying to market an employment agency? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

We recognize that the best employment agency entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.

Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for employment agency marketing success.

Market Segmentation

In today's environment, it's impossible to market an employment agency to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your employment agency market agenda.

Industry Resources

Lone rangers don't survive long in an employment agency. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. It's not unusual for employment agencies to distribute periodic (monthly or quarterly) newsletters through a variety of online and offline channels. As an added bonus, newsletter subscription lists can double as mailing lists for direct mail or email campaigns.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in employment agencies, you might find these additional resources to be of interest.

Selling an Employment Agency

Advertising in Newspapers

How to Segment Markets

Phone Book Ads


Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a employment agency? We'd love it if you could share them by posting a comment below. What marketing tactics work well for you?


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