September 24, 2020  
 
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Marketing an Ergonomics Research and Development Business

You're heavily invested in the success of your ergonomics research and development business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

For every ergonomics research and development business winner, there many more ergonomics research and development businesses that never got off the ground.

Some marketing concepts are just common sense. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for an ergonomics research and development business.

ROI

Good marketing is expensive. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your ergonomics research and development business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Competitive Awareness

Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other ergonomics research and development businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most ergonomics research and development businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

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Given your interest in marketing and in ergonomics research and development businesses, you might find these additional resources to be of interest.

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Conversation Board

The ergonomics research and development business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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