The marketing model for an escrow title company has changed dramatically over the past twenty years.
Customer loyalty isn't what it used to be. These days, customers expect value and nothing communicates value more than a solid marketing plan.
Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. For an escrow title company, buzz is a critical consideration in the marketing mix. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Whether they admit it or not, all businesses adopt segmented marketing strategies. The marketplace is simply too large to effectively market an escrow title company to every possible buyer. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your escrow title company marketing strategy.
Today's marketplace is all about perceived value. The more you can do to communicate value to consumers, the more likely it is that they will respond positively to your messaging. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most escrow title companies can use bundling to communicate value to their base. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Given your interest in marketing and in escrow title companies, you might find these additional resources to be of interest.
For tips on how to start an escrow title company, these resources provide helpful advice:
If you want information on how to sell to escrow title companies, this isn't the ideal place for you on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.