May 31, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing an Ethiopian Restaurant

You're heavily invested in the success of your Ethiopian restaurant and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.

Advances in technology and the marketplace itself have made it necessary for businesses to stay on top of the latest trends and strategies. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Media Monitoring

Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your Ethiopian restaurant a sense of market presence and other variables that are difficult to quantify. Although media monitoring is not the only tool for measuring intangible brand qualities, it has the benefit of highlighting negative PR, giving your Ethiopian restaurant the ability to control bad buzz when it appears in the marketplace.

Why Branding Matters

A good brand has value for both your balance sheet and earnings statement. Any and every Ethiopian restaurant has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

Discounts

Discounts drive purchasing decisions, and Ethiopian restaurant consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the Ethiopian restaurant sector, value discounts need to be attractive when stacked against the competition. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

More Articles on Marketing

Given your interest in marketing and in Ethiopian restaurants, you might find these additional resources to be of interest.

Television Advertising Costs

Yellow Pages Advertising

Selling an Ethiopian Restaurant

Unique Selling Positions


Conversation Board

Is there any marketing advice you would recommend to business owners? If so, we'd love to hear from you!.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Ethiopian Restaurant?

For those who want to open an Ethiopian restaurant, here are some more appropriate better resources for you:

How to Start an Ethiopian Restaurant

Do You Offer Products or Services to Ethiopian Restaurants?

If you want information on how to sell to Ethiopian restaurants, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Ethiopian Restaurants

Mailing Lists for Ethiopian Restaurants

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary