September 27, 2020  
 
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Marketing an Eyewear Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting an eyewear business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Struggling to find the right combination of marketing strategies and tactics for your eyewear business? That's becoming a common theme these days, especially in this market sector.

Today's small businesses operate in a dynamic sales and marketing environment. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Industry Resources

Lone rangers don't survive long in an eyewear business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Loss Leaders

Like many businesses, eyewear businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of eyewear businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Cost Tracking

The economy is a constant concern for people who own an eyewear business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Companies that rely on accurate mailing lists reduce time spent chasing down stale leads.

In addition to purchasing first-rate mailing lists, we advise our business partners to carefully track the costs and returns for each of their marketing channels. If a specific marketing channel fails to meet your expectations, consult with a professional marketing firm about how to make the channel more productive or eliminate it from your marketing mix.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in eyewear businesses, you might find these additional resources to be of interest.

Unique Selling Positions

Yellow Pages Advertising

Selling an Eyewear Business

Advertising in Newspapers


Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a eyewear business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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Do You Plan on Opening an Eyewear Business In the Near Future?

For tips on how to start an eyewear business, here are some more appropriate better resources for you:

Opening an Eyewear Business

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If you want information on how to sell to eyewear businesses, there's more useful information for you elsewhere on our site. Try these instead:

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