May 30, 2020  
 
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Marketing an Ice Cream and Frozen Mixes Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own an ice cream and frozen mixes business, exceptional marketing may well be the determining factor in your long-term survival and success.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of ice cream and frozen mixes business profitability.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. These days, ice cream and frozen mixes businesses are especially vulnerable to negative exposure through social media. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Despite the fact that ice cream and frozen mixes businesses are very different from each other, every company in this space should thoughtfully consider what your signage says to potential customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Given the fact that signage in ice cream and frozen mixes businesses has to fulfill a number of special requirements, it should be incorporated into your core marketing strategy. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

Mailings

It makes sense for ice cream and frozen mixes businesses to participate in direct marketing. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.

More Marketing Tips and Related Articles

Given your interest in marketing and in ice cream and frozen mixes businesses, you might find these additional resources to be of interest.

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