May 28, 2020  
 
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Marketing an Ignition Interlock Devices Business

You're heavily invested in the success of your ignition interlock devices business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing an ignition interlock devices business.

Directories

Directories are a common tool for finding an ignition interlock devices business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting ignition interlock devices businesses to both broad and targeted customer bases. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Also, be sure to update your directory listings whenever your contact information changes.

Public Relations Strategies

Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.

Industry Resources

Business leadership can be a lonely profession, especially when you're leading an ignition interlock devices business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

More Marketing Tips and Related Articles

Given your interest in marketing and in ignition interlock devices businesses, you might find these additional resources to be of interest.

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Conversation Board

For ignition interlock devices businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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