We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing an ignition interlock devices business.
Directories are a common tool for finding an ignition interlock devices business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting ignition interlock devices businesses to both broad and targeted customer bases. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Also, be sure to update your directory listings whenever your contact information changes.
Public Relations Strategies
Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
Business leadership can be a lonely profession, especially when you're leading an ignition interlock devices business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Given your interest in marketing and in ignition interlock devices businesses, you might find these additional resources to be of interest.
For tips on how to start an ignition interlock devices business, here are some more appropriate better resources for you:
If you consider ignition interlock devices businesses to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:
If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.