September 20, 2020  
 
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Marketing an Individual Counseling Business

Marketing plays a central role in any company. But when it comes to an individual counseling business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

We recognize that the best individual counseling business leaders tend to possess solid marketing skills. However, capable marketing is elusive for many leaders in this industry.

When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your individual counseling business using a carefully crafted mix of techniques and tactics.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading individual counseling businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. If they can find a similar value proposition from another individual counseling business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in an individual counseling business. Small product details translate into key value propositions which are critical for distinguishing a individual counseling business from the rest of the field. If necessary, conduct product information meetings before launching a major marketing initiative.

More Marketing Tips and Related Articles

Given your interest in marketing and in individual counseling businesses, you might find these additional resources to be of interest.

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The art of marketing individual counseling businesses is vast. Send us your tips, advice, comments and questions, and let's continue the conversation!


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For tips on how to start an individual counseling business, here are some more appropriate better resources for you:

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