May 26, 2020  
 
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Marketing an Indoor and Outdoor Courts Construction Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own an indoor and outdoor courts construction business, exceptional marketing may well be the determining factor in your long-term survival and success.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. But broadcast advertising hasn't disappeared entirely and indoor and outdoor courts construction businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. For indoor and outdoor courts construction businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. There are numerous reasons why indoor and outdoor courts construction businesses enlist the assistance of external marketing professionals. Outsourcing is less expensive than maintaining an internal marketing unit and it ensures that your company's marketing plan receives the attention it deserves.

Promotional Calendars

Uncoordinated and disjointed marketing plans tend to backfire on indoor and outdoor courts construction businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

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What challenges have you experienced in marketing your indoor and outdoor courts construction business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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