June 3, 2020  
 
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Marketing an Industrial Control Instruments Business

The task of promoting an industrial control instruments business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

If you are a business leader who sees marketing as a path to give your industrial control instruments business an edge over the competition you're not alone.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Competitive Awareness

Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other industrial control instruments businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. These days, industrial control instruments businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not industrial control instruments businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

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Given your interest in marketing and in industrial control instruments businesses, you might find these additional resources to be of interest.

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It's hard to cover all there is to know about marketing industrial control instruments businesses in a single article. If you have any additional comments or questions, please let us know. We welcome all comments, tips and questions!


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