May 26, 2020  
 
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Marketing an Industrial Wastewater Management Business

It's becoming more and more difficult for industrial wastewater management businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

It's a misconception that small businesses can't compete with larger companies when it comes to marketing.

In a growth-oriented business, marketing has to be seen as a core business activity. On the upside, great marketing is a real possibility for a industrial wastewater management business willing to adapt its strategy to the demands of the marketplace.

Hiring A Marketing Firm

Eventually nearly all industrial wastewater management business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Cost is a consideration, but if you're thinking about hiring a marketing firm for your industrial wastewater management business, experience should trump other considerations. Avoid young marketing firms staffed exclusively with inexperienced hot shots. Novice marketers bring a lot of passion to the table, but they also tend to embrace high-risk marketing strategies that lack the payoff you'll get from an established firm.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading industrial wastewater management businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. If you have never bundled before, take out word for it - most industrial wastewater management businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in industrial wastewater management businesses, you might find these additional resources to be of interest.

How to Segment Markets

Magazine Advertising

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Selling an Industrial Wastewater Management Business


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