Marketing Techniques By Market
Marketing an Inn
Marketing plays a central role in any company. But when it comes to an inn, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Marketing is much more than classified ads, business cards, and brochures.
Common sense and practical decision making are part of the marketing equation. However, the most visible brands are always on the lookout for the marketing tactics competitive inns have incorporated into their marketing plans.
To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. One of the things that needs to be considered by inns is the need to increasingly incorporate technological marketing solutions into the marketing mix. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for inns that hope to dominate a geographic of demographic wedge of the marketplace. To be effective, niche marketing requires attention to the kinds of details many businesses overlook. A keen awareness of your company's unique value proposition is a prerequisite for success in this approach.
As a side note, it's important to customize your marketing tools to accommodate a niche strategy. Leading mailing list providers can filter contacts for more cost-efficient and effective direct mail campaigns.
If circumstances allow it, a contest can be an effective tactic for an inn. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why inns invest time and resources to create contests they can count on to achieve desired outcomes.
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