June 3, 2020  
 
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Marketing an Insurance Annuities Business

Small and medium size insurance annuities businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.

Make Sure You Have a Good Business Sign

A great sign is a 24/7 marketing tool for your company. Despite the fact that insurance annuities businesses are very different from each other, signage can be used by any insurance annuities business to communicate the company's value to their customers. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.

Given the fact that signage in insurance annuities businesses has unique characteristics, it should be incorporated into your core marketing strategy. Be very selective when choosing a business sign company. After all, there's a lot at stake.

Newsletters

Newsletters can pack a promotional punch. How? By subtly using information to promote the benefits of your products and services. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, insurance annuities businesses rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many insurance annuities businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any insurance annuities business interested in controlling negative messages. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

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