May 26, 2020  
 
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Marketing an Interior Landscaping Business

The task of promoting an interior landscaping business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.

Top performers habitually integrate sound marketing concepts with market demands.

ROI

Good marketing is expensive. Like any other business, ROI is a primary marketing concern in your interior landscaping business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Industry Resources

Inexperience and a lack of industry connections have an isolating effect on owners of an interior landscaping business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.

Broadcast Advertising

In an entertainment on-demand universe, broadcast TV and radio have been the big losers. But broadcast advertising hasn't disappeared entirely and interior landscaping businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When broadcast strategies are applied to interior landscaping businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

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