June 3, 2020  
 
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Marketing an International Business Services Business

Small and medium size international business services businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your international business services business stuck in limbo.

Purpose in marketing is the key to success in this space. High-performing international business services businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.

Industry Resources

Business leadership can be a lonely profession, especially when you're leading an international business services business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.

Cost Tracking

Cost is an issue in marketing an international business services business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Loss Leaders

The majority of international business services businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. When used in international business services businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in international business services businesses, you might find these additional resources to be of interest.

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Selling an International Business Services Business

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What tactics have you used to market your international business services business? We enjoy getting feedback and questions from you. Please post your thoughts below.


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