June 3, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing an International Mailing and Shipping Services Business

Small and medium size international mailing and shipping services businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

For every international mailing and shipping services business winner, there are a dozen other international mailing and shipping services businesses that never got off the ground.

In this industry, long-term survivors build their strategies around a core of marketing essentials.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. These days, international mailing and shipping services businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly international mailing and shipping services businesses trying to establish a larger footprint in a targeted market segment. To be effective, niche marketing requires attention to the kinds of details many businesses overlook. A keen awareness of your company's unique value proposition is a prerequisite for success in this approach.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Resources are limited and most international mailing and shipping services businesses need to make every dollar count, especially when it comes to their marketing budgets. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.

More Articles on Marketing

We would like to share these additional resources with you.

Marketing Budgets

Selling an International Mailing and Shipping Services Business

Advertising in Newspapers

Getting a Toll Free Number


Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting an International Mailing & Shipping Services Business?

For those who want to open an international mailing and shipping services business, here are some more appropriate better resources for you:

Starting an International Mailing & Shipping Services Business

Do You Offer Products or Services to International Mailing & Shipping Services Businesses?

If you want information on how to sell to international mailing and shipping services businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to International Mailing and Shipping Services Businesses

Mailing Lists for International Mailing and Shipping Services Businesses

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary