September 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing an Internet Domain Registration Business

Looking for innovative ways to market an internet domain registration business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

For every internet domain registration business winner, there many more internet domain registration businesses struggling to survive.

When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your internet domain registration business using a carefully crafted mix of techniques and tactics.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many internet domain registration businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. For internet domain registration businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every internet domain registration business has brand characteristics. Smart marketing strategies differentiate and reinforce brand identity. By investing in brand awareness and positioning, you increase the trust factor and make it easier for consumers to choose your business over less-known competitors. In certain situations, branding can be used to establish dominance in specific product categories or service areas.

Promotional Calendars

Sloppy marketing programs have no place in growing internet domain registration businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.

More Marketing Tips and Related Articles

Given your interest in marketing and in internet domain registration businesses, you might find these additional resources to be of interest.

Advertising in Newspapers

Magazine Advertising

Selling an Internet Domain Registration Business


Conversation Board

Looking for more information about how to market a internet domain registration business? If so, we want to hear from you. Send us your comments and questions, and we, along with other business owners who visit our site, will do our best to help you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Opening an Internet Domain Registration Business In the Near Future?

For tips on how to start an internet domain registration business, these resources provide helpful advice:

Opening an Internet Domain Registration Business

Do You Offer Products or Services to Internet Domain Registration Businesses?

If you consider internet domain registration businesses to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Internet Domain Registration Businesses

Mailing Lists for Internet Domain Registration Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary