Marketing Techniques By Market

Marketing an Investigation Services Business

Marketing an investigation services business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Still looking for a way to effectively market your investigation services business? Although there is no single way that's right to market in this industry, there are a lot of wrong ways.

Tenacious messaging and the identification of new delivery channels can be an on ramp to investigation services business marketing success.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in an investigation services business. Small product details translate into key value propositions which are critical for distinguishing a investigation services business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Viral Marketing

Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for an investigation services business, the hope is that your brand and product line will take on viral qualities. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

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