A single characteristic divides today's best investment management businesses from the ones that are struggling to keep the doors open.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Event and team sponsorships are a proven method for raising the public profile of investment management businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual investment management business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
Ethically challenged marketers are a dime a dozen in today's economy. Successful investment management businesses subscribe to a strict ethical marketing code, even when competitors intentionally mislead customers with exaggerated claims and falsehoods. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
Inexperience and a lack of industry connections have an isolating effect on owners of an investment management business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Given your interest in marketing and in investment management businesses, you might find these additional resources to be of interest.
For tips on how to start an investment management business, these resources provide helpful advice:
If you consider investment management businesses to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:
If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.