Smart Marketing Strategies for Niche Markets
Marketing an Occupational Therapy and Rehabilitation Practice
The value and earning capacity of an occupational therapy and rehabilitation practice largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
If it's executed properly, marketing spans the gap between your brand and your audience. If you fail to recognize the primacy of good marketing you'll quickly find your occupational therapy and rehabilitation practice cut off from the marketplace.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Industry Resources
Inexperience and a lack of industry connections have an isolating effect on owners of an occupational therapy and rehabilitation practice. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Coupons
Although they have traditionally been associated with a handful of industries, coupons are viable resources for occupational therapy and rehabilitation practice advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, occupational therapy and rehabilitation practice operations use coupons to encourage new customers to give their product offerings a try, effectively stealing market share from competitors that have invested in customer loyalty schemes. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many occupational therapy and rehabilitation practices, the hardest part of an email campaign is gathering the email addresses of likely customers. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.
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