May 29, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing an Office Furniture Business

Promotional tactics for office furniture businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

A single characteristic divides today's best office furniture businesses from companies at the bottom of the food chain.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of office furniture business profitability.

Social Media Monitoring

Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. However, social media also has a dark side -- negative mentions. All office furniture businesses are especially vulnerable to negative exposure through social media. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.

Mailings

At some point, your office furniture business will engage in direct mail marketing tactics. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain office furniture businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.

More Articles on Marketing

We would like to share these additional resources with you.

Television Advertising Costs

Selling an Office Furniture Business


Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting an Office Furniture Business?

For those who want to open an office furniture business, here are some more appropriate better resources for you:

Opening an Office Furniture Business

Sell to Office Furniture Businesses?

If you consider office furniture businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Office Furniture Businesses

Mailing Lists for Office Furniture Businesses

More Marketing Tips and Advice

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary