Smart Marketing Strategies for Niche Markets

Marketing an Office Furniture and Equipment Refinishing and Repair Business

The task of promoting an office furniture and equipment refinishing and repair business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.

Today's small businesses operate in a dynamic sales and marketing environment. More than ever before, foundational marketing concepts have become the bedrock upon which successful marketing strategies are constructed.

Promotional Calendars

The best laid marketing agendas can quickly get fouled up, especially in fast-paced office furniture and equipment refinishing and repair businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every office furniture and equipment refinishing and repair business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

Discounts

Discounts drive purchasing decisions, and office furniture and equipment refinishing and repair business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the office furniture and equipment refinishing and repair business industry, you won't get far with discounts unless you communicate clear value. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.

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