June 6, 2020  
 
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Marketing an Office Space Rental and Leasing Business

The key to success in marketing an office space rental and leasing business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

Need to improve the effectiveness of your marketing channels for your office space rental and leasing business? That's becoming a common theme these days, especially in this market sector.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your office space rental and leasing business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Customer Awareness

Many of the highest performing office space rental and leasing businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

Social Media Monitoring

Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. However, social media also has a dark side -- negative mentions. All office space rental and leasing businesses are especially vulnerable to negative exposure through social media. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.

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Conversation Board

What challenges have you experienced in marketing your office space rental and leasing business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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