Smart Marketing Strategies for Niche Markets

Marketing an Oil Dispensing Equipment Business

Small and medium size oil dispensing equipment businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many oil dispensing equipment businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Discounts

Most consumers respond positively to discounts whether they are perceived or real; oil dispensing equipment business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the oil dispensing equipment business sector, you won't get far with discounts unless you communicate clear value. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For an oil dispensing equipment business, buzz is a critical consideration in the marketing mix. The process begins with developing communication vehicles and mechanisms that invite discussion. Social networking and other online strategies can play a foundational role when they are performed in tandem with face-to-face interactions and industry networking.

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