May 29, 2020  
 
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Marketing an Oil Equipment Sales and Service Business

The key to success in marketing an oil equipment sales and service business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

If you are a business leader who sees marketing as a path to give your oil equipment sales and service business a competitive advantage you're not alone.

Top performers habitually integrate sound marketing concepts with market demands.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Whether you know it or not, your oil equipment sales and service business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

Contests

If circumstances allow it, a contest can be an effective tactic for an oil equipment sales and service business. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. As a result oil equipment sales and service businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.

Mailings

It makes sense for oil equipment sales and service businesses to participate in direct mail campaigns. A coordinated mailing campaign raises your company's profile and draws new customers into the business. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.

Additional Marketing Advice and Related Articles

Based on your interests, we think you may find these additional resources to be of interest.

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Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a oil equipment sales and service business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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