Smart Marketing Strategies for Niche Markets

Marketing an Oil Field Equipment and Supplies Business

Trying to market an oil field equipment and supplies business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

For every oil field equipment and supplies business success story, there many more oil field equipment and supplies businesses struggling to survive.

Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.


At some point, your oil field equipment and supplies business will engage in direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Leveraging Print Ads

Print advertising has been a marketing staple for oil field equipment and supplies businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. Online advertising has clear benefits. But that doesn't mean you should stop advertising your oil field equipment and supplies business through traditional print ad mediums. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Product Knowledge

Are you intimately familiar with your brands' product line? You better be if you're marketing an oil field equipment and supplies business. Small product details translate into key value propositions which are critical for distinguishing a oil field equipment and supplies business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

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