June 6, 2020  
 
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Marketing an Oil Well Logging and Perforating Business

A profitable oil well logging and perforating business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Strong and steady wins the race in marketing an oil well logging and perforating business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Product Knowledge

Product knowledge is a fundamental requirement for marketing an oil well logging and perforating business. Small product details translate into key value propositions which are critical for distinguishing a oil well logging and perforating business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, oil well logging and perforating businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Public Relations Strategies

If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your oil well logging and perforating business, that's PR. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.

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Given your interest in marketing and in oil well logging and perforating businesses, you might find these additional resources to be of interest.

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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to oil well logging and perforating businesses, and we welcome your feedback, tips, and questions!


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For tips on how to start an oil well logging and perforating business, these resources provide helpful advice:

How to Start an Oil Well Logging & Perforating Business

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