July 7, 2020  
 
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Marketing an Oil and Gas Company

The task of promoting an oil and gas company has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Wondering how to market your oil and gas company? It's hard to get your messages heard through the industry's noise.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. Consumers seem especially keen on using mobile devices for geolocational shopping. Since you're an oil and gas company owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify an oil and gas company when they are in the vicinity.

Marketing Collateral

Every piece of collateral your oil and gas company creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. The point is that if you go cheap on the backend, all of the money you invest in your oil and gas company's investment in collateral will be pointless.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. It's a fact: A oil and gas company possesses brand value. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. By investing in brand awareness and positioning, you increase the trust factor and make it easier for consumers to choose your business over less-known competitors. In certain situations, branding can be used to establish dominance in specific product categories or service areas.

More Articles on Marketing

Given your interest in marketing and in oil and gas companies, you might find these additional resources to be of interest.

Yellow Pages Advertising

Advertising in Newspapers

Selling an Oil and Gas Company


Conversation Board

For oil and gas companies, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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