June 3, 2020  
 
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Marketing an Oil and Gas Field Services and Supplies Business

Promotional tactics for oil and gas field services and supplies businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.

Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for an oil and gas field services and supplies business.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not oil and gas field services and supplies businesses can benefit from marketing strategies that leverage communities and networks. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Leveraging Print Ads

Print advertising has been a marketing staple for oil and gas field services and supplies businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your oil and gas field services and supplies business in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. As a result, a primary concern of growth-oriented oil and gas field services and supplies businesses is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.

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