June 1, 2020  
 
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Marketing an Olive Oil Wholesale Business

The task of promoting an olive oil wholesale business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Marketing is much more than classified ads, business cards, and brochures.

What to know the characteristics that distinguish leading olive oil wholesale businesses from average companies? It's strong messaging. And if your marketing vehicles aren't crystal clear, you could become a casualty of the marketplace.

Leveraging Print Ads

You're probably familiar with many of the ways print advertising has been used to market olive oil wholesale businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your olive oil wholesale business through traditional print ad mediums. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.

Mailings

There are a lot worthwhile reasons for olive oil wholesale businesses to conduct direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Do We Really Need A Logo?

Logo development in an olive oil wholesale business makes an enormous difference in your company's promotional impact. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

More Marketing Tips and Related Articles

Want to learn more? Start with these recommended resources.

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Selling a Wholesale Olive Oil Business


Conversation Board

What challenges have you experienced in marketing your olive oil wholesale business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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For those who want to open an olive oil wholesale business, here are some more appropriate better resources for you:

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