Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.
Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your oncology practice's business model.
Leveraging Print Ads
Print advertising has been a marketing staple for oncology practices. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your oncology practice through traditional print ad mediums. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Outsourced lead generation through reputable mailing list vendors facilitates easy measurement and evaluation for direct mail campaigns. The difficulty comes when you are tasked with quantifying market presence and brand influence. To gauge brand reputation and presence, many oncology practices turn to media monitoring. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Entrepreneurs and leaders of oncology practices need to make every dollar count, especially when it comes to their marketing budgets. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.
Given your interest in marketing and in oncology practices, you might find these additional resources to be of interest.
For tips on how to start an oncology practice, these resources provide helpful advice:
If you want information on how to sell to oncology practices, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.