June 1, 2020  
 
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Marketing an Opening Aircraft Dealers and Distributors

The value and earning capacity of an aircraft dealership largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

In an aircraft dealership, the line between success and failure is based on more than the execution of core competencies.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a aircraft dealership at the top of the heap.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. When you're promoting an aircraft dealership, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many aircraft dealerships. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. PR savvy aircraft dealerships work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All aircraft dealerships are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in aircraft dealerships, you might find these additional resources to be of interest.

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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to aircraft dealerships, and we welcome your feedback, tips, and questions!


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