For an optometry information and referral services business, a great business model doesn't guarantee solid revenues.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of optometry information and referral services business marketing success.
Multichannel Marketing Strategies
Are you up to speed on the multichannel marketing concept?. The time when brands could depend on monolithic marketing strategies are over. Now, growth-minded businesses need to populate multiple marketing channels with brand messaging.
In today's marketplace, it simply isn't possible for optometry information and referral services businesses that funnel the bulk of their resources toward a single marketing channel to remain competitive. So when you create your marketing strategy, you'll need to consider including print ads, flyers, and even online marketing tactics in the mix. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.
In a tight economy, there are many places to cut corners in your business - but marketing shouldn't be one of them. The amount you pay a marketing consultant is an investment in your company's revenue stream. The best consultants possess a range of skills, including the ability to accurately communicate your optometry information and referral services business' value proposition and messaging. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the optometry information and referral services business arena, a professional marketing firm can deliver a competitive advantage by giving your business access to today's most innovative marketing solutions.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All optometry information and referral services businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
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