If you are a business leader who sees marketing as a path to give your oral surgery practice an edge over the competition you're not alone.
Strategic marketing tactics can help small oral surgery practices scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Directories are a common tool for finding an oral surgery practice. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing oral surgery practices in a region or territory. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Do your research and make sure any directory in which you list your business is capable of reaching enough likely customers to make it worth the effort. As consumers demonstrate a preference for online channels, make sure your listing include your company's web address and possibly even information about your social media presence.
There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your oral surgery practice. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your oral surgery practice's investment in collateral will be pointless.
Lone rangers don't survive long in an oral surgery practice. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Ready to learn more? You may find these additional resources to be of interest.
For those who want to open an oral surgery practice, these resources provide helpful advice:
If you consider oral surgery practices to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:
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