May 29, 2020  
 
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Marketing an Orchid Growers Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own an orchid growers business, exceptional marketing may well be the determining factor in your long-term survival and success.

It's a misconception that small businesses can't compete with larger companies when it comes to marketing.

As a business owner, you probably already have a firm grasp of basic marketing concepts. However, the most visible brands are always on the lookout for the strategies that other orchid growers businesses utilize in the marketplace.

Cost Tracking

Are you struggling to contain costs? That's familiar theme among entrepreneurs who lead an orchid growers business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Companies that rely on accurate mailing lists reduce time spent chasing down stale leads.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. However, social media also has a dark side -- negative mentions. All orchid growers businesses have too much at stake to ignore derogatory social media mentions. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Industry Resources

Inexperience and a lack of industry connections have an isolating effect on owners of an orchid growers business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

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Conversation Board

What challenges have you experienced in marketing your orchid growers business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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