Need to improve the effectiveness of your marketing channels for your orthodox synagogue? That's becoming a common theme these days, especially in this market sector.
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Why Branding Matters
A good brand has value for both your balance sheet and earnings statement. It's a fact: A orthodox synagogue has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. By investing in brand awareness and positioning, you increase the trust factor and make it easier for consumers to choose your business over less-known competitors. In certain situations, branding can be used to establish dominance in specific product categories or service areas.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded orthodox synagogues, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. But as your customer base grows, you'll also need to develop programs that reward customer loyalty. Get it right and each new customer will represent a step forward in your company's growth; blow it and you'll end up struggling to acquire new customers just to maintain a breakeven revenue position.
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for an orthodox synagogue, the hope is that your brand and product line will take on viral qualities. Although you have little control over whether or not your products go viral, there are things you can do to nurture your brand's viral capacity. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Given your interest in marketing and in orthodox synagogues, you might find these additional resources to be of interest.
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